Direct Mail continues to be the most sought after method to get your offer or message, skipping all blocks directly in the hands of your target consumer market. It has consistently proven its effectiveness as a mature, stable and predictable marketing tool which can significantly turnaround campaigns and bring incremental results when modern campaign measurement methods and best practices are applied appropriately.
With an increasing number of individuals getting their bills and checks electronically, the average consumer receives under about 20 to 30 pieces of postal mails in a week as opposed to 300 emails a week. Therefore since the mail box is no longer stashed with bills or other papers, it makes your direct mail piece stand out even more and, with the precise application of messaging and personalization, it further increases the likelihood that a targeted ad will certainly get noticed.
Direct Mail is literally the only effective marketing tool that allows you to physically place your offer or message directly into the hands of your audience. It helps to develop a relationship and further engages their touch-sensors and begins to develop familiarity and enhance credibility with your brand, the essential building blocks of trust, which only further increases relevance of your message and helps yield a truly better return on investment.
The marketing experts at Benefit Clubs will help you make data driven marketing decisions, create the right and most appealing marketing message and build a campaign that creatively places relevant information in front of the right target prospect at the right time. That’s the difference with Benefit Clubs LLC.